A multi-size campaign should feel like one visual system, not a collection of unrelated crops. The production method matters as much as the original design.

1. Confirm the complete deliverable matrix

List every size, language, offer, audience variation, platform, and destination URL. A campaign with eight dimensions and three copy versions is already twenty-four deliverables before language or market changes are added.

2. Choose a representative master size

Use a format with enough room to establish the key visual, typography, CTA, animation sequence, and brand treatment. A 300×250 is common, but 300×600 or 970×250 may be better when imagery or storytelling is central.

3. Approve the master before rollout

Review the visual direction and animation sequence in one or two key formats. Do not produce every size while the core message, legal copy, and CTA are still changing. Early approval prevents the same revision from multiplying across the campaign.

4. Create layout rules

  • Define minimum logo and CTA sizes.
  • Decide which copy can shorten in narrow placements.
  • Set safe margins and legal-text behavior.
  • Identify alternate crops for horizontal and vertical formats.
  • Choose which animation moments are mandatory.
  • Define the final-frame hierarchy.

5. Adapt rather than stretch

The 728×90 may need a left-to-right sequence, while the 160×600 may need stacked frames. Mobile banners often require one short message at a time. Preserve the idea and brand system even when the layout and timing change.

6. Use systematic file naming

Include campaign, size, market, language, version, and date only when useful. Keep the pattern consistent: brand-campaign-300x250-en-v03.zip. Avoid names such as “final-final2-new.zip.”

7. Review the campaign as a set

Use a multi-size preview page to compare every creative at once. Look for inconsistent copy, missing assets, unexpected font changes, different CTA timing, and layouts that feel too dense or too empty.

8. Run technical QA per file

A correct master does not guarantee a correct resize. Each ZIP must be opened, clicked, validated, and inspected independently.

Agency workflow

ArioPro can work from approved Figma, PSD, AI, or storyboard files as a white-label production partner, or develop the master creative from the campaign brief.